The LA City Series watch is created with the value of time in mind. A high-quality bamboo case combines with the smooth, black silicone band to craft a stunning piece that embodies the exertd mission. The DEN watch represents the 'Mile High City' and motivates you dream big and aim high as inspired by the peaks of the Rocky Mountains.

Take time to do what makes your soul happy.

The LA City Series watch is created with the value of time in mind. A high-quality bamboo case combines with the smooth, black silicone band to craft a stunning piece that embodies the exertd mission. The LA watch represents the 'City of Angels' and challenges you to persevere through adversity as inspired by La La Land.

NOW is the time to live the life you've always imagined.

The NYC City Series watch is created with the value of time in mind. A high-quality bamboo case combines with the smooth, black silicone band to craft a stunning piece that embodies the exertd mission. The NYC watch represents the 'City That Never Sleeps' and encourages you to constantly pursue your dream as inspired by the Big Apple.

NEVER give up because great things take time.